According to research by McKinsey, despite extensive digital transformation efforts, organizations are only realizing about one-third of the anticipated benefits from their digital investments. This shortfall is largely attributed to the tendency of large enterprises to focus on their technological capabilities first, adding applications later, rather than starting with the actual needs of customers and working backward to develop tech-based solutions. By neglecting customer priorities, businesses often end up with fragmented systems that fail to deliver cohesive and effective results. A shift towards customer-back engineering could unlock significant value and drive more impactful AI innovations.