OpenAI will reportedly start testing ads in ChatGPT today

2026-02-09 · The Verge AI · Original

OpenAI plans to start testing ads in ChatGPT today, according to a report from CNBC. The "clearly labeled" ads will appear in a separate area beneath your chat, OpenAI announced last month. A source close to the situation tells CNBC that OpenAI "expects ads to make up less than half of its revenue long term." […]