This article was originally featured in The Algorithm, our AI-focused weekly newsletter. To receive similar insights directly to your inbox, subscribe here. In February, I stumbled upon a flyer during an anti-AI protest in London, which humorously echoed the concept of South Park's underpants gnomes. While it's unclear if the authors intended to make that connection, the flyer reflects a broader question in the AI landscape: how do we transition from the excitement surrounding artificial intelligence to tangible financial success? Despite the buzz, many still seek clarity on how to effectively harness AI's potential for profit. Understanding this crucial step could make all the difference in turning hype into reality.